NIKE AIR MAX 200

CHALLENGE
Launch the Nike Air Max 200 for Nike by Footasylum as a full service campaign to cover retail, e-commerce, social and digital.

EXECUTION
The Nike Air Max 200 is a fairly new silhouette to be launched by the iconic brand. With the new Air Max Unit being twice the size as usual, we had to launch a campaign that was commercial enough for the mass consumer. I concepted a high energy shoot that celebrated the launch of each colourway using a custom colourama.

ROLES
Client: Nike / Footasylum
Creative & Art Direction: Mario Vaz
Production: Beth Spellacy
Photography: Phill Splaine
Videography: Tom Hancox
Styling: River Fallon
Retouching: Si Shirley
Models: Kaman / Zoe

Campaign video for Adidas Ozweego for Footasylum. Creative & Art Direction: Mario Vaz & Tom Appleton Videography: Tom Hancox Motion Graphics: Anton Fullerton Photography: Phill Splaine Styling: Alissa O'Malley Production: Liv Johnson & Kody Egan Models: Ursula Griffiths & John Barros
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